Ed Goble: Website Extraordinaire published in Campbellsville University's Campus Times

Boxes scattered around a blank room. Various papers lay on a desk in addition to two Apple computers. Empty walls surround the room, except for a distinctive photograph of an antiqued road.

This is the office for CU's new Marketing and Web Specialist, Ed Goble. He seems very calm, especially when dealing with a situation regarding technical doohickeys. Even when he first started, he was rather calm.

"CU had been without a person in charge for several months until I arrived," he says, "usually I spend most of the time so far updating the site for departments."

Don't think that this is all he's been doing since his arrival in October. A special project is currently in the works.

"We will be launching a brand new website hopefully in the next six weeks!" he says.

CU's website will be moving over to a content management system. Don't fret; it's easy to understand. CU's current site is a static website. That means that all the content is the same. Nothing new can be added to individual pages. The vast majority of the Internet uses it. The new site will be a dynamic site, meaning that many people can maintain it, and many items can be added to each page.

"In the world of internet technology (Google, Yahoo!, etc), websites use keywords. So if you search for Campbellsville, all these sites pop-up, but CU is below everything since the site is older, even though we're the biggest thing in town," says Goble.

Keywords for websites aren't effective. Instead, the new site will feature "spiders" or "web crawlers." They find all the static sites for CU and see that it's updated regularly, and push it straight to the top of searches.

"Content management sites are the way of the future," he says.

The new website will have a newer, cleaner look, and it will be much more user friendly. It will also feature many new items, including an RSS feed (tells you when the site is updated) and a live-chat feature, where you can chat with an admissions counselor in real-time.

"This is an amazing organization: the godliness of leadership, thoroughness, and the quality of the university, says Goble "I want the website to reflect the standard that the school brings, and that's my hope."

His walls may be blank, but there is still one small photograph of a road, and it seems like Ed Goble's is just beginning at Campbellsville University.

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